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Those who are familiar with our quirky vintage inspired label will certainly be familiar with the name Louisa Camille. An artist and animal lover with a classic vintage style, Louisa began sketching wonderful little creatures in our studio in 2011 and we instantly fell in love with them. This marked the birth of the Erstwilder label.

Since then the brand has grown internationally and the range has expanded greatly too as we explore more themes and take more feedback from you, the fans, about what we should be designing next!

Fast forward to today and our design team is growing! While all products continue to be designed in Melbourne, we now work with a team of local designers and illustrators whose own personalities and passions influence our collections in the most amazing ways.
Introducing the oh-so-talented women responsible for designing our collections...

Cat McInnes

With my Dad an artist and Mum a ceramicist, I was destined to be into the arts. In high school I drew caricatures of my teachers as the animals they resembled, and to this day I still sometimes see people this way! Every time Kevin Bacon appears on the screen I immediately think of a freshwater turtle! I studied Graphic Design at Swinburne University. In third year I spent 6 months studying Fine Arts and Illustration at Hong-ik University in Seoul, South Korea on a study grant. Being able to only speak a small amount of Korean, my classmates and I would do drawings for each other to communicate.

My illustrations are gentle and whimsical, with use of strong bright colours and polished vectors. Animals still feature highly in my work. Sometimes I’ll see a plant or an interesting face and desperately want to sit down and paint a picture of it. Certain cloud formations or colours in a children’s toy can make me feel inspired! I find inspiration everywhere.

Jess Racklyeft

I am a Melbourne based illustrator, who (like most freelancers!) has a diverse range of work and clients from card designs, a US agency, portraiture, the odd exhibition and writing for Illustrators Australia. I’m currently working on my first children’s picture books (a dream come true) from my studio, which is conveniently located out the back of our house. I’m upstairs with the lights and windows, and my husband who is a teacher/musician has taken over the soundproof space downstairs.

I’m inspired by Melbourne – I moved here 10 years or so ago from Perth, and love the streets, parks, galleries, cafes and people. It is a creative and colourful city and I feel lucky to call it home. The changing weather, neighbourhood crew of interesting people, nearby Merri Creek and of course my little daughter – all help inspire me indifferent ways. For this particular (American Diner) range I was inspired by several years I spent in the US, particularly in California – I loved the 50s influence still observable today, the landscapes, the mountains and the desert.

Elena Leong

I didn’t start off in the creative world, instead studying Computer Science at Uni and working for many years in IT until one day I had enough and went back to school to study illustration. Since then I have been working as a free lance illustrator and artist, and enjoying myself much more. In my creative work I am attracted to the dark things as well as the light, the ugly that is also beautiful, the simple that is at the same time complex; things that are not of the ordinary.

A couple of years ago, my husband and I went around Australia with a 4WD and a caravan, and visited many National Parks, some of them in very remote places, and encountered much of Australia’s wildlife, and saw much of Australia’s beautiful and wild places. I took many photos and drew many sketches, and these experiences have strongly influenced my work since.

One possibly peculiar fact about me is my fascination with dragons, not least because of the dragons in my life – my surname Leong, means “dragon” in Chinese,I was born in the Year of the Dragon, and am a fire sign.

Sally Land

Hello! I’m Sally and I love bunnies and unicorns and stars and magical things!

I stumbled across my very first Erstwilder piece in a curious little shop in my home town and it was love at first sight. Imagine how excited I was to become one of the designers for the Erstwilder team! I’m so lucky that I get to design beautiful pieces that I hope will capture your imagination and become a special part of your own collections too.

I grew up in a sweet little town by the seaside, there wasn’t much to do there so I spent a lot of time drawing, now I'm an illustrator and not a day goes by that I’m not drawing something! I think it’s wonderful that I can do what I love everyday Black heart cards

Carmen Hui

Based in Sydney's Inner West, I am a freelance designer by day and illustrator/artist by night. Drawing inspiration from animals and botanical sketches, majority of my work are influenced by our natural environment. On a typical day, you will find me working on a myriad of creative projects while sharing milky tea with my cat Miso. For the Beauty School range, I was very much inspired by the pin up girls from the 50's, all things Rockabilly and of course the film clip from the song Beauty School Drop Out.