12 Days of Christmas!

6 minute read

The countdown to Christmas is well and truly on, and this year we’re sparking some joy with our very own ‘12 Days of Christmas’!

Each day, from Monday 11th December through to Friday 22nd December, we’ll be revealing a new ‘event’. Some will be special offers, some exciting giveaways, and others will simply be some fun joyful content, too.

We’ll be sharing these events each morning on our @erstwilder Facebook and Instagram channels (with occasional email alerts too) so make sure you’re following and subscribed to notifications for our socials so you don’t miss a thing, along with keeping an eye on this blog as we'll recap every event below. 🥰🎄

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DAY 1 (11 DEC) - CHRISTMAS LUCKY DIP BOX
**UPDATE: SOLD OUT!**

We’re excited to release a very limited Christmas Lucky Dip Box! Each box will include 4 brooch designs, which will be a mix of all the available Christmas-themed designs along with some rare pieces and one-off samples sprinkled in too. Priced at just $100 AUD, they’re festive fun, and great value. Try your luck now and don’t delay, because this offer is only available while stocks last and we don’t expect them to last too long!!

DAY 2 (12 DEC) - A VERY SPECIAL GIVEAWAY
A few months ago, we received a message from an amazing customer in Canada named Kaitlyn @suchstuffeddreams, who so loved her Erstwilder piece from the ‘Cosy Things’ collection that she made a crochet version of it and sent us a picture! Needless to say, we were so inspired by Kaitlyn and her crafty creation that we asked her to turn 5 more of our darling characters into crochet critters so we could give them away to you! Head to our socials for all the details on how to enter. Entries close at 10:00am AEDT Wednesday 13 December 2023.

DAY 3 (13 DEC) - A COLLECTION CLUE!
As we approach the end of the year that was, we thought to offer you a cheeky little clue as to what our first range will be when we kick off in 2024. Well, we’ve caught the travel bug! Having taken a few adventures around the world over the years, with collection stops in Japan, America and France, we’ll be heading to our next destination! It’s a place renowned for a great many things, from its impressive architecture to its rich culture. It’s infamous for its historical artifacts, stunning countryside, and glorious mountain ranges. But we bet when we reveal this location the first thing you all think about is the food! So, where do you think we’re traveling to next? Leave a comment with your guess on our relevant social post!

DAY 4 (14 DEC) - CHARITY DAY
Today we’re sparking joy for those who have found themselves in hard times and facing food insecurity this festive season by donating 50% of ALL sales on ERSTWILDER.COM from 10am AEDT Thursday 14 December until 10am AEDT Friday 15 December to OzHarvest Australia @ozharvest. OzHarvest is a truly wonderful organisation saving surplus food from ending up in landfill and delivering it to charities that help feed people in need. Shop for yourself or gifts for loved ones, knowing your purchase will be doing a great deal of good for many.

DAY 5 (15 DEC) - BE THE DESIGNER
Who’s ready to hop into the Erstwilder design chair? Today we are asking for your help to suggest some new colours for a design we want to re-colour for a re-release in future, and it’s the Matryoshka Memories brooch! Head to the relevant social post to comment your suggestions or better yet, colour in the template provided and send it back to us. Have fun lovelies! 🎨

DAY 6 (16 DEC) - BONUS LUCKY DIP ENAMEL PINS
Today we’re feeling generous and giving you a little extra to be joyful about. All orders placed today until 10:00am AEDT Sunday 17 December will receive not one but TWO free Lucky Dip Enamel Pins! There’s no catch, not even a minimum spend (well, you do have to spend $1 for the gift to automatically add to your cart, but that’s just a technicality 😅). The only exception is orders for digital gift cards which are excluded. Otherwise, the Erstwilder elves (that’s our pick and pack team) are excited to pop two pretty pins in with your parcels!

DAY 7 (17 DEC) – TIKTOK GIVEAWAY
Did you know we are on TikTok?! For those interested, we’d love for you to join us over there where we share fun content and tidbits! In fact, we’d love it so much we’ll pick 5 new followers (in the next 24 hours) at random to receive a $100 AUD Erstwilder digital gift card. Head over and find @erstwilder, then watch your TikTok message inbox to see if you are one of the lucky winners (we will contact winners 18/12).

DAY 8 (18 DEC) – Triple Reward Points
With Christmas just around the corner and Erstwilder HQ closing for a little holiday break soon, we’re putting out a call to place your final orders for delivery in 2023! And to sweeten the deal – we’re giving you TRIPLE reward points for the next 24 hours until 10am AEDT Tuesday 19 December. Shop for gifts that spark joy, or pieces to complete your holiday outfits, and trust us when we say that with what we have planned for 2024, you’ll want some reward points up your sleeve that you can turn into discounts. Not an Erstwilder Rewards Club Member? Simply sign up online now to claim the offer. Happy Shopping, everyone!

DAY 9 (19 DEC) – Fun Free Mobile Downloads!
Our darling Digital Designer Hannah has made some sweet Christmas gifts for you, in the form of digital backgrounds for your mobile phones! You’ll find a mix of styles based on some of our original design collections released this year, as well as some that are just joyfully Erstwilder. Screenshot from our Instagram stories/highlight or save from below (scroll down for all 10 options).

DAY 10 (20 DEC) – Brooch Bingo
Today’s 12 days of Christmas fun is brooch bingo! If you’re not familiar with the concept, the idea is to see if you have a Christmas design in your Erstwilder collection relevant for each of the 9 prompts pictured. You can either interpret the prompt literally or get creative, we don’t mind! Comment on the relevant post on our socials with how many you can complete or better yet, post a picture and tag us. Have fun lovelies!

DAY 11 (21 DEC) – A Quick Tour of Erstwilder HQ!
We know many of you are curious about what it’s like at Erstwilder HQ. So, we thought we’d give you a quick tour to see where all the magic happens! Head to our socials @erstwilder to watch the video.

DAY 12 (22 DEC) – A message from a special guest…
Lovelies, today’s our last day at HQ for the year and our final day of 12 days of Christmas! We hope you’ve all enjoyed seeing us pop up on your screens for your daily dose of Erstwildian fun. We’ll be back at it on Tuesday 2 January 2024, but in the meantime, we couldn’t think of a better fairytale ending for 2023, so we've invited a special guest to film our last video post of the year...head to our socials @erstwilder to watch, you want to miss it!

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