Starting 10am AEDT Tuesday 18th November, you'll find HUNDREDS of designs at 30% OFF in our annual Black Friday Sale event.

All eligible products will have prices automatically marked online, with some collection on sale for the very first time - including Great Barrier Reef, A Day at the Fair, Pete Cromer North America, and many more!

PLUS, we've teamed up with beloved Australian artist Jocelyn Proust to create a beautiful exclusive bonus gift!

Spend $120 AUD or more in a single transaction (full price or sale items) and you’ll receive a brand-new edition of the Serene Swan Brooch added to your order for FREE, strictly while stocks last.

Please note that during the sale event period, discount codes (including rewards) can only be applied to carts with full-price items.

Plus, case you missed it, we also announced we'll also be launching a NEW capsule collection at the same time the Black Friday Sale starts! Discover all the details for that
here.

BLACK FRIDAY 2025
10:00 AM AEDT TUESDAY 18 NOVEMBER 2025

TUE 18 NOV
BRISBANE 9:00AM AEST
ADELAIDE 9:30AM ACDT
DARWIN 8:30AM ACST
PERTH/SINGAPORE 7:00AM AWST/SGT
BANGKOK 6:00AM ICT
AUCKLAND 12:00PM NZDT
PRAGUE/BERLIN 12:00AM CET

MON 17 NOV
LONDON 11:00PM GMT
EAST COAST, US/CA 6:00PM EST
CENTRAL, US/CA 5:00PM CST
MOUNTAIN, US/CA 4:00PM MST
WEST COAST, US/CA 3:00PM PST

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BLACK FRIDAY SALE T&C’s

The 2025 Black Friday Sale starts 10:00am (AEDT) Tuesday 18th November 2025 and ends 1:00pm (AEDT) Monday  24th November 2025. The 30% discount offer will be automatically applied to selected products only, listed in the ‘Black Friday Sale’ collection online. The 30% discount excludes all products not featured in this collection, including but not limited to all designs released from 1st October 2025, plus all Lucky Dip products and digital gift cards. The 30% discount cannot be used in conjunction with any other offer or promotion, including any discount codes and Erstwilder reward vouchers. During the Black Friday Sale period, discount codes and reward vouchers can only be used on carts with full price items only.

The Bonus Gift ‘Serene Swan Brooch’ applies to all qualifying orders over $120 AUD in a single transaction, from 10:00am (AEDT) Tuesday 18th November 2025 and available strictly while stocks last. Both full price and sale items are valid towards the qualifying spend, however digital gift cards are excluded. The bonus gift will automatically add to cart for all qualifying orders. Limit 1 x bonus gift per order, at Erstwilder’s discretion. If returning an item brings your order total below $120 AUD, you will be required to return the bonus gift brooch as well. Should any gift with purchase units remain in stock for any reason after the announcement of the end of the offer, these pieces will be added to Lucky Dip stock.