We know. It’s the worst. You’ve been ready and waiting for launch, logged in, quickly added your favourite pieces to your cart, rushed to check out, and suddenly items you were paying for are no longer available?! It seems unfair. It shouldn’t be possible! We totally get this feeling. Unfortunately the way most e-commerce systems work (outside of things like ticketing and hotel bookings for example) is that items are not held when added to your cart but are held only during the actual payment processing stage (for about 5 minutes!). Once you’ve proceeded through the checkout and payment is being finalised, our site will do a last check to make sure all products which were in your cart are indeed still in stock. Sometimes the response to our launches is overwhelming and on occasion we may, for example, have thousands of people all trying to buy a limited piece of which we only have one hundred units, and all at the same time. So it’s possible that things ‘disappear’ from your cart from time to time during launches. We apologise in advance if this does ever happen to you but we appreciate your understanding and ask that you trust us that for a label like ours, with launches like we have, to hold stock in people’s carts will only cause more problems than it will solve.