Erstwilder's ANZAC Appeal Poppy Fundraiser

April 20, 2020


Ever since its launch in February 2012, our Poppy Field design has been one of our most endearing and enduring.

As discussed in a blog post back in 2015, our original Poppy Field design came about, not with any intention of association with the RSL, but simply because we love flowers and wanted to design a simple yet striking brooch that would help brighten people’s days. And when we saw the wonderful and humbling pictures of Erstwildians wearing our very own poppy to pay their respects, we knew we found an opportunity to do some good, and direct funds to those in need.

Over the years, and due to your many suggestions and requests, our offering around poppies has grown. At first, there was the lone red poppy, which serves as a mark of respect for those brave men and women who gave their lives so that we can enjoy the freedoms to which we have become accustomed.Then we introduced a  purple poppy to celebrate the contributions made by our animal allies in times of war, and a  white poppy as a complement to the red poppy and reminder that the ultimate aim of our participation in any conflict is peace and harmony across all mankind.

After that came stud and drop poppy earrings along with poppy necklaces. Our poppy design also became a beautiful scarf pattern once we began offering a range of scarves to our community.

Erstwilder is 100% committed to these Emblems of Remembrance and the causes they represent. We encourage you to continue to support the Returned & Services League, Australian War Animal Memorial Organisation and Peace Pledge Union by purchasing pins and cloth poppies. And we’re doing our part too.

Every day of the year we donate $2 for every Poppy Field design purchased to RSL Victoria. But at key times, around ANZAC Day and Remembrance Day, we try to do a little more with bigger fundraising drives. To date (as at 14/04/2020) we have donated a total of $14,454 to RSL Victoria and we’re hoping to build on that again this year.

So, from 10:00am (AEST) Monday April 20 th until the end of ANZAC Day on Saturday April 25 th we’re increasing our donation to $5 from every poppy design sold on our site. That’s all brooches, earrings, necklaces and scarves, in all colours and sizes.

If you wish to learn more about the charities and causes we support please visit our DONATIONS page.

Finally, to each and every one of the brave souls, those who laid down their lives in the name of the sacred cause fought in Flanders’ Fields during World War One and those who have served since we simply say this: thank you. From the bottom of our hearts, thank you.


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Even as an international customer Erstwilder are easy to use and very affordable! I've very quickly become addicted! The lucky dips are an exciting and good way to expand your collection, thank you!

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