April 09, 2020


These are tough times. There’s no doubt about that. But even when we’re all struggling in our own ways with our own problems (which are all very valid and very real), it’s important to remember that there are others out there who are doing it even tougher, who are more vulnerable, and who need a helping hand. As a label that exists to spread joy, we see it as our responsibility to help where we can. And, you, our unbelievably caring and generous community, have shown just how much good we can do in the world, together.

In January 2020, to assist with Bush Fire relief, we donated 100% of sales over two days to WIRES Wildlife Rescue and you helped us raise over $40,000. What an incredible result! You should all feel very good about that. We’re also proud partners of the Anzac Appeal and Poppy Appeal. To date, we’ve supported RSL Victoria with nearly $15,000 of donations. If you want to see the full profile of charities we’ve supported, and the value of our donations you can do so here.

Now, we’re delighted to announce our new charity partnership with FOODBANK AUSTRALIA.

FOODBANK AUSTRALIA provides food relief through a network of 2,400 charities across Australia. They’re currently assisting 815,000 people a month, from women escaping domestic violence to vulnerable children to asylum-seekers to remote indigenous communities. And with many Australians now in isolation, some without any means off accessing key food and grocery items, their mission has never been more critical. For more on Foodbank and their work please visit FOODBANK.ORG.AU

On Thursday April 9 th (Unicorn Day) we launched 3 new styles of our darling Ula Unicorn brooch. And by pledging to  donate $5 from the sale of each Ula Unicorn design until 11:59pm (AEST) Friday 10 th April, we managed to raise $1,510!!!

Our partnership is continued too in April. On Wednesday April 15th we launched a collection of new 'Fan Favourite' designs and again  donated $5 from the sale of each new release brooch, necklace and earring design until 11:59pm (AEST) Thursday 16 th April.


The responsive from all of you in this wonderful community was quite simply overwhelming. Together we raised and donated a total of $20,160 to FOODBANK AUSTRALIA.  We feel so very lucky to have you all in our community and to be in a position to help others in this world, through the work we love so dearly


So when we launch, pick out your favourite, or even a few.

As gifts for your loved ones, or a gift just for you.

Take pride that your purchase is also a good deed.

And when we get through this together, we won’t have forgotten those in need.

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