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How to prepare for launch

August 13, 2021 4 Comments

*UPDATED: AUGUST 2021*

Okay, lovelies. Things have changed a little since the last time we gave you some handy hints to ensure you are fully prepared for launch day. So, we're back with a revised list of what you need to know, to avoid that dreaded FOMO and secure your most sought after designs when we release a new collection. Read below for all the latest tips!

Before we dive in, here are a few simple truths about ERSTWILDER.

We are and always will be a limited run producer. We started intending to spark joy in the world through our designs, not take over the world. And while we want to bring happiness to as many people as possible, we also believe there is something beautiful to our designs remaining collectable and exceptional.

We consider ourselves privileged to have such a fantastic community. And we aim to delight, not to disappoint, of course. In response to increasing demand (and increasing requests!) we have steadily increased how many pieces we make on average for each design over the years, but often we still fall short. We envisage that to some extent, we always will. There’s just no getting around it.

All of that said, there are some helpful and easy steps taken by those most successful in securing their favourite designs on a launch day. We’ve collated a list of those steps below, to help you be ready for launch.

Let’s get into it!

 

STEP 1 | CREATE YOUR ACCOUNT

It’s always faster checking out with an account! Our clever site will remember you and your key info if you have an account with us. Upon registration, you’ll also automatically get an ERSTWILDER REWARDS account as well as 1,500 bonus points to get your loyalty club membership started. Here’s where to do it.

 

STEP 2 | SUBSCRIBE TO EMAILS & FOLLOW ON SOCIALS

By following along, you’ll be sure to catch every announcement. From our save the date emails to pre-launch sneak peeks, the collection reveal video and blog, and the launch itself - we have multiple posts and notifications that will tell you when to set the alarm/cancel all meetings/post-pone all arrangements/organise childcare etc. to make sure you’re all set on the day. It will also help you refine that all-important ‘must-have’ list ahead of time and plan your budget.

 

STEP 3 | GET FAMILIAR WITH FAQ’s

Suppose you have a question about shipping, returns, re-stocks, payment options or anything about shopping with ERSTWILDER. These are questions you don’t need to ask during a launch, and chances are we’ve already addressed them in the FAQ’s section on the website. So, take a look here  and if you still have a question that needs answering, send us an email or jump on live chat a good few days before a new collection goes live.

 

STEP 4 | PREPARE YOUR DISCOUNT CODES

What discount codes, you might ask. First, go back to STEP 1, create your ERSTWILDER account and set up your REWARDS account. Whether you’ve received a discount offer from us via email or plan to redeem a discount code via the regards program, be sure to have your code written down and ready to go, or even copied and ready to be pasted into the discount code field at checkout. 

 

STEP 5 | GET ONLINE WITH TIME TO SPARE

A quick and easy one. Navigate and log in to ERSTWILDER.COM at least 10 minutes before the official launch time, and be ready to refresh your page! Remember, unless notified otherwise, the launch time for our major collections is 12:30pm (AEST/AEDT).

 

STEP 6 | ADD EXISTING DESIGNS TO YOU CART

If there are any designs or items currently listed online that you want, including previously released designs, MagnaPins, Brooch Converters, Gift Cards, etc., make sure to add those items to your cart before the launch, to ensure you check out as quickly as possible at launch time.

 

STEP 7 | ADD ANY NEW ESSENTIALS, SCARVES OR ENAMEL PIN DESIGNS TO YOUR CART

If you missed the news, for any releases with new Essential Earrings, Scarves and/or Enamel Pins designs, these are now listed online at 12pm (AEST/AEDT), a handy thirty minutes before the limited run, layered resin accessories. This gives you a chance to add those items to your cart early, allowing you to focus on securing your favourites from the main collection at 12:30pm, when the craziness begins! 

 

STEP 8 | LAUNCH TIME! GO FOR WHAT YOU MUST-HAVE

It’s one minute to launch. You’re sitting in the ‘NEW’ collection. OMG! Okay, breathe. First, new designs won’t just magically appear on the page. You’ll need to refresh your page. Do that every few seconds from one minute before the official launch time, and you’ll see the new pieces start to populate. They may not all come at once, so refresh a few more times once you notice any of the latest designs appear.

Now is not the time to make tough decisions about which to buy – that takes precious seconds, if not longer! Consult your must-have list and add those designs to your cart. Get out of there quick smart, repeat if necessary. One caveat here, we cannot combine orders, so do try to get your whole wish list onto the one order.

And the most important tip here - keep calm❤ 

 

STEP 9 | IF ITEMS ARE DISAPPEARING FROM YOUR CART, DON’T TURN BACK, KEEP GOING!

It’s imperative to know that designs in your cart ARE NOT YET SAFE! Most e-commerce sites (outside of services like ticketing and hotel bookings, for example) work because items are not held when added to your cart. Once you’ve proceeded through checkout and payment is being finalised, our site will do one last check to make sure all products in your cart are indeed still in stock. You will then receive a confirmation email if successful.

Sometimes the response to our launches can be overwhelming, and on occasion, we may have thousands of people all trying to buy a limited piece of which we only have one hundred units, all at the same time. So, it’s possible that things ‘disappear’ from your cart from time to time during launches, even while the payment is processing.

We’ve done the research here, and for a label like ours, with launches like we have, to hold stock in people’s carts will cause more problems than it will solve. That said, we appreciate how frustrating this can be, and we appreciate your understanding.


* BONUS PRO TIP* Checking out with ‘express’ checkout options like SHOP PAY will usually be fastest!

 

STEP 9 | STILL MISSED OUT ON SOMETHING?GO FIND IT!

Remember, you’re not alone. We’re a limited-run label after all so there will always be people who miss out from time to time. But there’s still hope! We have an incredible network of stockists, and you can often find designs otherwise sold out on ERSTWILDER.COM with them. Visit our stockist listing online and join the Erstwilder Shop Local Facebook page; one of our terrific stockists may have the design you so covet!

And, make sure to get involved in the community! Part of the joy of brooching is finding new friends who share your accessory love! Join groups, follow hashtags, swap your designs, and get chatting to your fellow broochies.

 

Oh, and some final advice...

Are you experiencing an issue? Maybe your discount code isn’t working? Perhaps you can’t log into your account? In short, if in doubt, get your order in! We can help with lots of things after the fact, so to avoid missing out, it’s best to get your order in and email  hello@erstwilder.com if there’s anything you need to follow up with us. Again, note that combining multiple orders is no longer something we can support.


4 Responses

Lisa Morgan
Lisa Morgan

September 19, 2020

This is a great set of tips. Good to get clear information from the seller.

You, your stockists and community have been so kind to me and I continue to be pleased with my growing collection.

I particularly love that even if you miss it you could pick it up later in a Lucky dip.

I now only buy lucky dips, it helps increase the excitement and often gives me a different perspective on designs.

Many are even better in person. Some of the ones I have not been drawn to online, have become my favourites after having received them as lucky dip.

By the way even in a pandemic your post/delivery times have been impressive.

Keep smiling and take care….

Dayle
Dayle

September 19, 2020

And most importantly, don’t forget that it is launch day! Oops! It did make choosing at lot easier when I actually remembered. Thank you for your beautiful designs.

Libby Tuckett
Libby Tuckett

September 19, 2020

This guide was sensationally helpful. Thank you.

Suzy
Suzy

September 19, 2020

Great tips! I’ve not been in this position but see lots of angst-ridden posts on the Broochie groups on this subject. Hopefully this helps some lovelies get their Most Wanted. Cheers to you guys for always being cheerful no matter what gets thrown at you!

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