Introducing the #erstwilderchallenge!

June 01, 2020 1 Comment

This month we’re inspiring you to get those brooches out of your drawers, play dress ups with us, and join the Erstwilder community for a 30-Day Instagram Brooch Challenge!

Best of all, there are prizes up for grabs. The more you play, the more you can WIN! We’re calling it the #ErstwilderChallenge and we can’t wait to see you there!

You can find the daily challenges here on the blog, we'll share weekly updates via email and on socials (so that you can plan your pieces!), then give you daily reminders in our Instagram stories too. All you need to do is jump on each day, or as many days as you’d like to participate, and post your photos tagging @erstwilder #erstwilder and #erstwilderchallenge.


30 Day Challenge winner @juzzy_jo

15 Day Challenge winners @ali.j.king, @mrsgerbs and @broochaholics_anonymous

7 Day Challenge winners @glendanewick, @janejubilee, @adventurerawaits, @_missmaexo and @vintage_chichi


Erstwilder 30 Day Brooch Challenge


Your photos can be of you wearing a brooch, holding a brooch, or even just a photo of the brooch itself, whatever you’re comfortable with. Don’t have a brooch to fit a given day’s challenge? That’s okay too! Grab the photo from ERSTWILDER.COM and share that on Instagram and we’ll count it 😉

As for those prizes we mentioned. Here’s what we’re offering… 

  • Complete any 7 days in the month and go in the draw to WIN 1 of 5 $100 Erstwilder Gift Cards
  • Complete any 15 days in the month and go in the draw to WIN 1 of 3 $200 Erstwilder Gift Cards
  • Complete every day’s challenge and go in the draw to WIN a $500 Erstwilder Gift Card

We’ll pick all of our lucky winners at the end of the month and reach out via Instagram DM on Wednesday, July 1 st.


The #erstwilderchallenge for June 2020 is taking place on Instagram only. To be eligible to win your Instagram profile must be set to public so that we’re able to see your pretty pictures. It’s open to all ages. And open Internationally. Images submitted may be included on a landing page featuring all entries. 

1 Response

Katie Gerber
Katie Gerber

September 19, 2020

I am LOVING this challenge. I have my 30 brooches ready for the month. My friends are also loving seeing the photos each day. I have had hundreds of comments and have been able to direct a few to the Erstwilder store. Love it. Thank you.

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★ Reviews

Let customers speak for us

21439 reviews
Hello Kitty Balloon heart brooch

Love this piece, looks fantastic

Who doesn’t love hello kitty!

Soooo sooo cute!’ Can’t wait to wear it, just makes me smile looking at this adorable brooch! Super fast shipping as usual

Once again, spectacular service from EW

I ordered the Hello Kitty Take to the Sky necklace for my daughter's 21st, as HK isn't my style. It arrived as well packaged and as quickly as always, she was very happy with the product, and of course I couldn't resist buying myself a lucky dip (I'm an EW lucky dip addict). This time I received a brooch from the Peanuts range which of course went to her as well.

So whimsical!

A very sweet sentiment as Hello Kitty is enjoying the simple pleasure of a heart shaped balloon. I just love all the details in this brooch which is almost two in one!

Favourite fox

Love this foxy! A new favourite in my Erstwilder animal brooch collection. Vibrant orange with adorable heart and glitter details. Reminds me of neighbourhood foxes when I lived in London. Pairs well with my red heart textured stud earrings, as well as double brooching with Golden Ray (another favourite of mine).

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