Supporting RSPCA Victoria & Cat Adoption

February 15, 2021

Long-time Erstwildians will know our longstanding love affair for all animals big and small, with cats no exception!

These furry little friends enrich our lives with so much joy, along with being a constant source of inspiration for us – so much so, we brought back five iconic Cat designs for our first ever range of Erstwilder Mini Brooches!

This new collection also presented the perfect opportunity to give back, which is why we are officially partnering with RSPCA Victoria. We’ll be donating $2 from every Minis Cat design sold on launch day Tuesday 16 February, in a bid to raise awareness and funds for cat adoptions, and help more cats find a forever home.

There are more cats in Victorian homes than any other state of Australia – around two million in fact. However, the issue of unowned and unwanted cats remains a significant animal welfare problem. Between 2019/2020 over 9,500 cats and kittens were admitted into RSPCA Victoria’s care. Whilst 6,772 new homes were found through its adoption program, statistics show that cats and kittens are sadly adopted at a slower rate than dogs, and are six times less likely to be reclaimed.

That’s why together with the RSPCA Victoria, we’re committed to addressing this and improving outcomes for our feline friends.

Here are just some of the benefits of adopting a cat:
  • Adaptable – cats fit into almost any lifestyle and make great mates.
  • Perfect for apartments – cats will happily sprawl in almost any spot in a home.
  • Children who have cats as a part of the family learn responsibility and experience empathy, assisting in their development.
  • At less than $2.00 a day* including healthcare, food and accessories, they are an affordable friend
  • The purr of a cat has a calming effect on humans – making them great for mental health.

All RSPCA adoption animals are health and behaviour checked, de-sexed, vaccinated, microchipped, and up to date with flea and worm treatments, which is all included in their adoption fee.

For more information, visit the following useful links:

About the RSPCA

RSPCA Victoria is a non-government, community-based charity that works to prevent cruelty to animals by actively promoting their care and protection. Since its establishment in 1871, and as member of RSPCA Australia the RSPCA has collectively become Australia's leading animal welfare charity.

Across the state, RSPCA Victoria's community services include work undertaken by our Inspectorate, Animal Care Centres, Clinics and Education teams. RSPCA Victoria operates Animal Care Centres across Victoria, providing refuge, care and new homes where possible to more than 20,000 animals every year. Our team of Inspectors work to protect animals from cruelty, receiving more than 10,000 complaints every year, prosecuting offenders and rescuing animals from dangerous situations.

RSPCA Victoria works to educate the community regarding animal welfare and works with government and industry to ensure the standard of animal welfare and care continues to improve.

As a not-for-profit organisation, we rely on community support to carry out our work with more than 90% of our funding coming from the generous support of the Victorian community.

*Source: 2013 Animal Health Alliance Australia report


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