Save the Date! Fairy Tales Part 2 is coming soon. 📖✨ Learn More

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Back in 2024, we opened a storybook with one of our most beloved collaborators, the wonderful Pete Cromer, and your response was nothing short of magical. So, when the community began asking for a second helping, and our design team (along with Pete himself) confessed to a whole shelf of characters they weren’t ready to put down, there was really only one thing to do... Turn the page!

We’re heading back into the world of fairy tales for a brand-new chapter, and this time the book is bigger! Expect the tales you know by heart, a cast of characters you mightn’t have met yet, and a selection of designs based on famous fables woven through.

This is one happily-ever-after worth waiting for.

12:30pm AEST Tuesday 7th July

Check your time zone

TUE 7 JULY
BRISBANE 12:30PM AEST
ADELAIDE 12:00PM ACST
DARWIN 12:00PM ACST
PERTH/SINGAPORE 10:30AM AWST/SGT
BANGKOK 9:30AM ICT
AUCKLAND 2:30PM NZST
PRAGUE/BERLIN 4:30AM CEST
LONDON 3:30AM BST

MON 6 JULY
EAST COAST, US/CA 10:30PM EDT
CENTRAL, US/CA 9:30PM CDT
MOUNTAIN, US/CA 8:30PM MDT
WEST COAST, US/CA 7:30PM PDT

Get notified when the collection drops!

Sneak a peek

 Stay tuned to @erstwilder socials for more daily previews of the collection until launch.

Stack of vegetable brooches
Stack of vegetable brooches
Stack of vegetable brooches

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