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Haunted at Heart Collection Reveal

Halloween just got sweeter!

Spooky season is almost here and to celebrate we’re not just introducing a new collection, but welcoming a new artist too. Say hello to the fabulous Megan Roy, the US-based illustrative talent behind our upcoming release Haunted at Heart.

A delightful dive into the cute and playful side of Halloween, Megan has reimagined classic characters and motifs in a way that feels expressive, cheeky, and irresistibly wearable. 

With brooches, earrings, necklaces, enamel pins, essential earrings and even an exclusive bonus gift design available, this collection is more spooky-cute than spooky-scary, perfect for Erstwildians who agree that All Hallows is a year-round vibe.

Watch the reveal video and scroll down for extra photography (modelled by Megan herself!) and product details, then decide your must-haves and prepare for launch by reading the helpful tips here.

***

HAUNTED AT HEART
12:30PM AEST TUESDAY 2 SEPTEMBER
Enamel pins and Essential Earrings will be made available to add to cart or purchase from 12pm AEST

TUE 2 SEP
BRISBANE 12:30PM AEST
ADELAIDE/DARWIN 12:00PM ACST
PERTH/SINGAPORE 10:30AM AWST/SGT
BANGKOK 9:30AM ICT
AUCKLAND 2:30PM NZST
PRAGUE/BERLIN 4:30AM CEST
LONDON 3:30AM BST

MON 1 SEP
EAST COAST, US/CA 10:30PM EDT
CENTRAL, US/CA 9:30PM CDT
MOUNTAIN, US/CA 8:30PM MDT
WEST COAST, US/CA 7:30PM PDT

***

Bonus Gift with Purchase!

 

Nevermore Noir Brooch
70mm x 52mm
 
From 12:00pm AEST on launch day Tuesday 2nd September, spend $140 AUD or more in a single transaction on ERSTWILDER.COM (on designs in this range or anything else!) and this brooch will automatically be added to your cart and included with your order. Available strictly while stocks last*.

T&Cs apply.

***


 
Winged Kitty Brooch - $54.95
74mm x 55mm

 
Winged Kitty Drop Earrings - $64.95
42mm x 27mm


 
Winged Kitty Necklace - $99.95
117mm x 53mm
Chain length 38cm with 9cm extender


Bewitched Kitty Brooch - $59.95
49mm x 74mm


Fangtastic Kitty Brooch - $54.95
45mm x 61mm


Captivating Concoction Brooch - $54.95
48mm x 70mm


Witchcraft for Dummies Brooch - $49.95
48mm x 60mm


Macabre Memento Brooch
- $54.95
67mm x 77mm


Master Spellcaster Brooch - $59.95
58mm x 71mm


Bad Luck Charm Brooch - $54.95
39mm x 75mm

 
Bad Luck Charm Drop Earrings - $64.95
28mm x 39mm

 
I Want my Mummy Brooch - $54.95
48mm x 76mm


Frankenstein's Friendly Monster Brooch - $54.95
43mm x 73mm


Cozy Coffin Brooch - $59.95
36mm x 74mm


Dress Up Day Brooch - $54.95
37mm x 76mm

 
Dress Up Day Drop Earrings - $59.95
21mm x 43mm

 
Poltergeist Pooch Brooch - $54.95
71mm x 52mm

 
Poltergeist Pooch Necklace - $129.95
86mm x 65mm
Chain length 38cm with 9cm extender


Going Batty Brooch - $54.95
74mm x 50mm

 
Warts & All Brooch - $54.95
63mm x 50mm

 
Witch O'Lantern Brooch - $54.95
60mm x 68mm


Witch O'Lantern Drop Earrings - $59.95
33mm x 37mm


Just Gourdgeous Brooch - $59.95
69mm x 62mm

 
Just Gourdgeous Necklace - $119.95
120mm x 46mm
Chain length 38cm with 9cm extender


Just Gourdgeous Hair Clips Set (2 piece) - $59.95
42mm x 38mm, 42mm x 38mm


All Things Nice Brooch - $54.95
69mm x 61mm

 
All Things Nice Drop Earrings - $64.95
33mm x 36mm

 
Sweet as Pie Brooch - $54.95
69mm x 49mm


Assorted Enamel Pins - $19.95 each, $89.95 6 pack
Pick & Mix Available


Assorted Essential Earrings
Flying Witch Drop Earrings $15 each
Witch's Hat Drop Earrings $18 each
Poison Apple Drop Earrings $25 each
Halloween Pumpkins Drop Earrings $25 each
Pick & Mix Available

Bonus Gift with Purchase T&Cs

The Erstwilder x Megan Roy Haunted at Heart 'Nevermore Noir Raven Brooch’ bonus gift with purchase offer starts 12:00pm AEST Tuesday 2 September 2025, available strictly while stocks last. To qualify for the offer, customers must spend over $140 AUD in a single transaction. Qualifying spend can include any Erstwilder products sitewide, except gift cards which are excluded. The bonus gift will automatically add to cart for all qualifying orders. Limit 1 x bonus gift per customer, at our discretion. If returning an item brings your order total below $140 AUD, you will be required to return the bonus gift brooch as well. Should any gift with purchase units remain in stock for any reason after the announcement of the end of the offer, these pieces may be added to Lucky Dip stock.

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