We’re bringing all the joy and sweet nostalgia of a perfect day out at the fair, transformed into an Erstwilder Original collection that’s sure to make your heart skip a beat. Think of it as a ticket to childhood wonder and magic, reimagined in limited-run wearable art.
At the heart of this playful world is the imagination of talented illustrator Shea O'Connor. Shea has a knack for capturing whimsy with a dash of nostalgia, and some of you will recognise her signature style from beloved collections like Atomic Abode andLondon Calling.
From the thrill of the ferris wheel to the scent of hot dogs and fairy floss on the breeze, A Day at the Fair is a tribute to the magic, mischief and mild chaos that only a fairground can offer.
Watch the reveal video and scroll down for extra photography and product details, then decide your must-haves and prepare for launch by reading the helpful tipshere. ***
A DAY AT THE FAIR 12:30PM AEST TUESDAY 3 JUNE 2025 Enamel pins and Essential Earrings will be made available to add to cart or purchase from 12pm AEST TUE 3 JUNE BRISBANE 12:30PM AEST ADELAIDE/DARWIN 12:00PM ACST PERTH/SINGAPORE 10:30AM AWST/SGT BANGKOK 9:30AM ICT AUCKLAND 2:30PM NZST PRAGUE/BERLIN 4:30AM CEST LONDON 3:30AM BST
MON 2 JUNE EAST COAST, US/CA 10:30PM EDT CENTRAL, US/CA 9:30PM CDT MOUNTAIN, US/CA 8:30PM MDT WEST COAST, US/CA 7:30PM PDT
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A Wheely Good View Brooch - $64.95 60mm x 68mm
Meowy Go-Round Brooch - $59.95 56mm x 67mm
Free Kisses Brooch - $59.95 45mm x 63mm
Carousel for One Brooch - $54.95 46mm x 74mm
Show Pony Drop Earrings - $64.95 45mm x 49mm
Ticket to Ride Brooch - $59.95 67mm x 36mm
Enter If You Dare Brooch - $59.95 55mm x 64mm
Roll Up! Roll Up! Brooch - $54.95 38mm x 74mm
The Big Top Brooch - $59.95 65mm x 65mm
World's Strongest Man Brooch - $54.95 62mm x 70mm
It's Showtime Brooch - $59.95 71mm x 43mm
Trapeze with Ease Brooch Brooch - $59.95 55mm x 76mm
Loop De Hoop Earrings - $64.95 37mm x 59mm
Great Leap of Faith Necklace - $139.95 123mm x 55mm Chain length 38cm with 9cm extender
Send in the Clown Brooch - $59.95 47mm x 70mm
Send in the Clown Drop Earrings - $64.95 30mm x 45mm
Hooked on a Feeling Brooch - $54.95 66mm x 60mm
Balloon Best Friend Brooch - $49.95 64mm x 50mm
Balloon Best Friend Drop Earrings - $59.95 40mm x 32mm
Balloon Best Friend Necklace - $109.95 113mm x 75mm Chain length 38cm with 9cm extender
Shake it Up Baby Brooch - $54.95 39mm x 72mm
Gumball Surprise Brooch - $59.95 39mm x 73mm
Hot Diggity Dog Brooch - $49.95 63mm x 36mm
The Laughing Clowns Brooch - $64.95 75mm x 45mm
Grand Prize Teddy Brooch - $54.95 45mm x 65mm
Grand Prize Teddy Drop Earrings - $64.95 30mm x 44mm
Fairy Floss Simplified Mini Brooch - $29.95 34mm x 49mm
Balloon Simplified Mini Brooch - $29.95 23mm x 49mm
Polka Dot Bow Simplified Mini Brooch (Pink) - $24.95 41mm x 37mm
Polka Dot Bow Simplified Mini Brooch (White) - $24.95 41mm x 37mm
Polka Dot Bow Simplified Mini Brooch (Blue) - $24.95 41mm x 37mm
